Customer service has over the years been defined as fulfilling the needs of the customer. Meeting the customer’s expectations is part of fulfilling the needs of the customer. When the needs of the customers are met, they will leave the business premises saying that that store has good customer service. All customer service strategies should be aimed at meeting the expectations of the customers. It is very challenging to meet the expectations of all customers, but it is worth trying. Brett Whitford bests advises.
In order to meet the expectations of the clients you need to know their needs, understand their needs and meet their needs. There are several strategies that you can use to know the needs of your customers. A suggestion box is the easiest of them all. Other strategies include customer survey cards and customer focus groups. Understanding the needs of a customer means knowing how each customer expects you to fulfill their needs. In order to understand the needs of your customers you need to research your target market and get information on what they like and how they expect you to handle their problems. After you have gathered information about the needs of your customers and understood their needs you need to meet their needs. Implement those things they have suggested and improve on those aspects that they have complained about. There is nothing that will please a customer than visiting your premises only to find that you made an improvement on something they had an issue with.
It is not possible to meet the expectations of all customers. But if you put effort you will satisfy the needs of 80% of your customers.